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: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)

ISBN : #3319194275 | Date : 2016-01-23

Description :

PDF-f5bb3 | Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social … Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)


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by Kerstin Emrich : Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition)

ISBN : #383492458X | Date : 2011-01-13

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Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition) by by Kerstin Emrich

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ISBN : # | Date : 2014-11-12

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PDF-559ac | The must-read summary of Andy Sernovitz’s book: “Word of Mouth Marketing: How Smart Companies Get People Talking”.This complete summary of the ideas from Andy Sernovitz’s book “Word of Mouth Marketing” shows how this type of marketing isn’t really about the marketers, or even marketing itself. It’s all about creating happy customers and making them your best advertisers. In his book, the author ex… Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book


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by V. Kasturi Rangan : Business Marketing Strategy: Concepts and Applications

ISBN : #0071146733 | Date : 1995-01-01

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by Carolin Hümmer : Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)

ISBN : #3658101377 | Date : 2015-06-15

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PDF-a2482 | Carolin Hümmer leitet anhand eines Praxisbeispiels innerhalb eines globalen Life-Science-Konzerns die Bestandteile der Reputation interner Dienstleister ab. Auf Grundlage eines zweistufigen Messmodells werden die theoretischen und explorativ gewonnenen Erkenntnisse empirisch mittels des Partial Least Squares-Ansatzes überprüft und eine Bestimmung der relevanten Reputationsdimensionen interner D… Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)


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by Richard Hagen : The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)

ISBN : #1907282246 | Date : 2016-09-15

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PDF-12627 | Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do? Are potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver? Have you been burnt by slick social-media gurus who’ve sold you a tactical campaign but didn’t bring results? Do you feel that, despite your efforts, you are makin… The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)


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by Zubin Sethna : Consumer Behaviour

ISBN : #1473919134 | Date : 2016-11-01

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PDF-a9350 | Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array o… Consumer Behaviour


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Consumer Behaviour by by Zubin Sethna

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by Alan Treadgold : Navigating the New Retail Landscape: A Guide to Current Trends and Developments

ISBN : #0198745753 | Date : 2016-08-30

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PDF-67b73 | The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retai… Navigating the New Retail Landscape: A Guide to Current Trends and Developments


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by James Jackson : Content Marketing: Beginner’s Guide for Business and Marketing(content strategy for the web,content marketing strategy,content marketing … social media,seo 2017) (Volume 1)

ISBN : #154646512X | Date : 2017-05-03

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PDF-371ad | Content marketing is good for your bottom line — and your customers Specifically, there are three key reasons — and benefits — for enterprises who use content marketing: Increased sales Cost savings Better customers who have more loyalty Content is the present – and future – of marketing Go back and read the content marketing definition one more time, but this time remove the releva… Content Marketing: Beginner’s Guide for Business and Marketing(content strategy for the web,content marketing strategy,content marketing … social media,seo 2017) (Volume 1)


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: Customers at Work: New Perspectives on Interactive Service Work

ISBN : #1137293241 | Date : 2013-07-25

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PDF-1e405 | Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer’s active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services…. Customers at Work: New Perspectives on Interactive Service Work


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by David Bunnell : The Ebay Phenomenon: Business Secrets Behind the World’s Hottest Internet Company (Wiley Audio)

ISBN : # | Date : 2001-04

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by Robert B. Cialdini : Influence: Science and Practice (5th Edition)

ISBN : #0205609996 | Date : 2008-08-08

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PDF-62198 | Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).   Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in… Influence: Science and Practice (5th Edition)


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: Consumer Behavior & Marketing Strategy 7th EDITION

ISBN : # | Date : 2004

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PDF-46ac8 | … Consumer Behavior & Marketing Strategy 7th EDITION


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by Steve Hackney : How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want

ISBN : #0956790704 | Date : 2011-02

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ISBN : #0471035130 | Date : 2002-02-11

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