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HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L PDF




: HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L

ISBN : #1633693066 | Date : 2017-10-31

Description :

PDF-729b4 | The definitive management ideas of the year from Harvard Business Review.Includes the definitive ideas of the year, all in one place, selected by HBR’s editors.Gives readers the opportunity to catch up on a year’s worth of recent ideas from HBR quickly-or collect articles over time.Includes articles on leadership, strategy, and management by top thinkers in business today.Audience: Leaders and asp… HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L


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: Strategy and Marketing (Good Mark’s Study Guides)

ISBN : #9810804032 | Date : 2008-04-01

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by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

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PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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by Sarah Gottschling : Whether or not social media have become the most important element of the marketing strategy for music artists to become famous

ISBN : #3656525196 | Date : 2013-10-29

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PDF-84cf1 | Seminar paper from the year 2013 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 2,0, University of Applied Sciences Köln RFH, language: English, abstract: The classical way music artists have to go to become successful is to convince the guard of a music label to get a chance to convince millions of people with their music afterwards. The labels the… Whether or not social media have become the most important element of the marketing strategy for music artists to become famous


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by J.K. Harris : Sales Flashpoint: 15 Strategies for Rapid-Fire Sales Growth (Flashpoints (Entrepreneur Press))

ISBN : #1599183889 | Date : 2010-09-15

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PDF-48f5b | Flashpoint (noun): A point at which someone or something bursts into significant action or creation. BONUS! Personal message from JK Harris PLUS free gift details! Call 843-576-0480 “A well-researched book, packed with strategies and tactics that can be implemented and will move the needle quickly–regardless of the industry in which you sell. A must read!” — Tom Nightingale, Vice Presi… Sales Flashpoint: 15 Strategies for Rapid-Fire Sales Growth (Flashpoints (Entrepreneur Press))


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by Warren D. Hamilton : Pricing Strategy: Tactics and Strategies for Pricing with Confidence

ISBN : #1497357888 | Date : 2014-03-16

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PDF-2290f | Pricing is important to many businesses around the world. The right prices usually result in greater profits, as well as staying within close range of the market and competition. Learn the valuable techniques and skills you need to take your pricing ability to the next level, and get even more success and profit from your business…. Pricing Strategy: Tactics and Strategies for Pricing with Confidence


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: National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

ISBN : #3319071939 | Date : 2014-06-11

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PDF-2b0f3 | This book presents latest findings on brand marketing in retail. In times of economic downturn a “new retailing landscape” is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers’ assort… National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)


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What Needs About Sales Compensation PDF 7085162e1

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by Mark Donnolo : What Your CEO Needs to Know About Sales Compensation: Connecting the Corner Office to the Front Line

ISBN : #0814437958 | Date : 2013-01-09

Description :

PDF-74e9c | The way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message. Yet most senior executives fail to see the big picture, leading to fundamental misalignments between sales strategy and organizational goals. Featuring insightful interviews with Fortune 1000 C-level executives and real lesso… What Your CEO Needs to Know About Sales Compensation: Connecting the Corner Office to the Front Line


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Strategic Marketing Featured Myopia Theodore PDF F08389c2e

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by Harvard Business Review : HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)

ISBN : #1633694577 | Date : 2013-04-02

Description :

PDF-35dfe | Stop pushing products―and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your b… HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)


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by Philip Kotler : Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

ISBN : #1405837063 | Date : 2005-09-06

Description :

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